Week 13: Mkt 349 - Profitability and Growth

Today I'm going profitability and growth. However, to achieve it is impossible to talk about it without mentioning performance. As your performance on your campaign is growing, you will get profitability, and it will give you support to grow your campaign as well as your business.



As your business is getting more customers with a Ad Words campaign, you can say that you are doing a great job with Google Ad Words. However, you have to make sure that you keep improving it because things can change quickly and maybe in the other week, you do not get the same amount of clicks.

Week 12: Mkt 349 - How to Optimize your performance

Today I'm going to talk about the ways to optimize your performance in a Google Ad Words campaign. There is a couple tools that you can use in order to develop a better campaign. The first in is to check how well your keywords are going, in other words, to see how many clicks or impressions certain keyword is getting along the time.



Another tool is to accept the hints of Google Ad Words, and delete a couple that would not be exactly what you want. So, The most important thing to optimize your performance, is to select the right keywords. Another way, is to check your CTR, check your bid, your budget, location, and have remarkable content always.

Week 13: Mkt 348 - 9 SEO tasks, part 2.

Today I'm going to keep talking about the SEO tasks . Last week I stopped talking about the third one.



Talking about the fourth: Run a crawler about your site. For this task, I would say that this tool would read your site the same mechanical way as google does it.
Fifth one: Pull keyword volume data. that tool will help you to see what keywords related to your business are most searched by users.
Sixth: Optimize the Tittle Tags of Your Site. In simply words, you should try to have a separate page on your site for each major user need you help address.

Week 12: Mkt 348 - SEO Tasks Part 1.

Today I'm going to talk about the first 9 SEO tasks. However, I'm going to focus on a couple by now. Here you can see all the tasks.



The first one, you have to set up Google Analytics, or if you prefer, any other package. However, once you set it up, you have to learn how to manage it better.
The second task is to Setup Google Webmaster Tools, which means that you have to get this because this tool provides a lot of relevant data (backlink data, rankings data. crawl data, and so on)  that you have to keep in mind.
The third one is that you have to follow two basic steps and it will provide you a list of how many pages has in their index for your website.

Week 11: Mkt 348 - Search Engine News

Today I'm going to talk about another material that is related to SEO, which is called Search engine news. This material provides sessions about search engine and would be really helpful to develop the knowledge about this topic.


According to the this material, "Any single aspect of SEO, Social Media, Mobile Search, Local Search or PPC can be confusing enough. Trying to synchronize them all can make heads explode! ...but it doesn't have to be that way."

Week 11: Mkt 349 - Check and understand quality score

Google AdWords has one tool that helps you to see if your campaign is going to be successful: quality score. It depends on how your keyword is effective and how your ads are effective, according to what you are advertising. It means that, if your campaign is good enough to make the right people to visit your website. This video is going to help a lot to understand this.

Week 10: Mkt 349 - Performance monitoring

Today, I'm going to talk about performance monitoring. If you really want to succeed with your campaigns, you have to regularly control your campaign to see how it is going. You need to check features like CTR, CPC, Keywords, Location, etc. this video will help you a lot to understand it better:

Keep in mind that the performance of your ads and keywords can fluctuate. Web traffic varies from day to day, and this normal fluctuation may affect the performance of your campaign. In addition, current events can have the potential to dramatically influence the number of impressions and clicks you receive.