Week 10: Mkt 349 - Performance monitoring

Today, I'm going to talk about performance monitoring. If you really want to succeed with your campaigns, you have to regularly control your campaign to see how it is going. You need to check features like CTR, CPC, Keywords, Location, etc. this video will help you a lot to understand it better:

Keep in mind that the performance of your ads and keywords can fluctuate. Web traffic varies from day to day, and this normal fluctuation may affect the performance of your campaign. In addition, current events can have the potential to dramatically influence the number of impressions and clicks you receive.