Talking about the fourth: Run a crawler about your site. For this task, I would say that this tool would read your site the same mechanical way as google does it.
Fifth one: Pull keyword volume data. that tool will help you to see what keywords related to your business are most searched by users.
Sixth: Optimize the Tittle Tags of Your Site. In simply words, you should try to have a separate page on your site for each major user need you help address.
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