Week 9: Mkt 349 - Optimizing performance

Today I'm going to talk about how to optimize your performance in Google AdWords, and how to improve your numbers on that tool. In order to achieve your goal, you definitely have to take advantage of the Opportunities Tab. According to the Partners help, "The opportunities tab ;ooks at your account's performance history, your campaign settings, and Google search volume and trends, and automatically generates opportunities that could improve your performance."

The opportunities tab helps you to to:

• See performance estimates based on historical data.
• Make improvements without spending a lot of time.
• Keep your campaigns fresh.