Week 9: Mkt 348 - Local search marketing

For this week, I'm going to talk about marketing strategies, and focus on local search marketing. The use of the search engine to find a local product or service has been increasing a lot during the years. In the keyword research, you have to implies certain kinds of information that qualifiers, such as zip codes, city, county, state, and streets.



Here you can see a lot of examples of search engine that focuses on the local search marketing:

• Yelp.com
• Local.com
• Infousa.com
• yellowpages.com
• superpages.com
• citysearch.com