This week I'm going to talk about how to grow a profitable and successful campaign in Google AdWords. There are 3 basic stages in order to achieve this:
- Testing: New campaigns would start from this stage. In this stage, you will try to find what CPC bid, keyword, and ad combinations are better for you. Your main goal is to determine profitability comparing costs to revenues.
- Growth: Your goal now is to reach more customers, and you may be able to do this increasing your campaign budget while leaving every other thing the same.
- Maturity: If your costs don't reach your AdWords daily budget and you're profitable, you have a successful campaign.
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