Today, I'm going to talk about Smarketing. First of all, let me explain the main goal of a Smarketing: put on the same team two different segments of the company - sales and marketing - and make them focus on revenue. So, the "S" stands for sales department and the other part is presumable. However, Smarketing can be critical because the relationship between these two sectors is often a negative one.
There are five steps to be followed in order to integrate Smarketing to your organization:
- Speak the same language
- Set up closed-loop reporting
- Implement a service level agreement
- Maintain open communication
- Rely on data
Following those five steps, your organization would definitely integrate Smarketing to its culture, and would see the results and benefits of this integration.
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