Pay per click (PPC) campaigns are one kind of advertisement in which you set up an account in one search engine and you are going to have one campaign that you just going to pay for each click that visitors eventually do. In another words, you have one advertisement, in Google for example, and you are going to set up a budget that you want for the clicks. So you are just going to pay for each click.
This is a really important tool that all the marketers has to keep in mind because in this way, you are going to restrict your budget in effectively consumers. Therefore, you are going to reach easily your potential buyer personas using this kind of campaign.
There are two major players of this tool: Google, and Yahoo. The first one has one project, which is called AdWords, and the second one has the Overture. These PPC advertising, programs offer the best quality traffic for most website marketing campaigns.
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