Week 5 - Mkt 348 (Hubspot) : Creating content with a purpose

After talking social media, in this post I want to talk about the conversion, or how to create content with a purpose. First of all, why inbound marketing can't exist without content? The easy way to see this is to always keep in mind that content is information, as well as that content can influence the sales cycle with content.



Another point is about how to create remarkable content. The most important thing is that content should focus on the solution. And to know the solution you have to know the problem and who you are solving the problem to. Moreover there are two keys to create a remarkable content: you are creating content for buyer personas and the content should be dictated by the buyer's journey.