Week 4: Mkt 348 - SEO - On-page optimization factors

 On-page factor is the kind of factor that can be changed and modified by a webmaster.Which include:

• Keywords
• HTML tags
• Content
• CSS
• URL rewrites

In this post I am going to explain briefly the three first aspects.

For the first one, I would say that Keyword list is a list of descriptive words that you make for the customer to find the content easily.Moreover, keywords can be considered as "mental images linked to what lies in the heart of your customer". Also, there are many tools to generate keywords, which are called keyword suggestion (helps to choose relevant terms). 

The second one can be resumed as: "When spiders scan a website it actually scans the HTML code of that particular website. There are several HTML tags such as Title tag, Meta tags, Alt tags etc. which should be integrates with the keywords, in terms of greater optimization of the website."

Moreover, a huge and significant part of the HTML is the Meta description tags, which can be summarized as:

• Meta Robots: This tag enjoys full support, but you only need it if you DO NOT want your pages indexed.
• Meta Description: This tag enjoys much support, and it is well worth using.
• Meta Keywords: This tag is only supported by some major crawlers and probably isn't worth the time to implement.
• Meta Everything Else: Any other Meta tag you see is ignored by the major crawlers, though they may be used by specialized search engines.

The third one: Content. That is exactly what makes a good website. It is the best way to keep the customers in your website. However, a simple text is not enough. You need to have interesting materials, good experiences, and things that would keep everyone's attention.