Week 1: Mkt 349 - Google AdWords

Google AdWords is a really important tool that many small and big companies are trying to explore a lot. With this tool you can make a clean and small advertisement, and the good thing is that you only have to pay if the customer click in your link and actually get in your website. In another words, you have your advertisement on the top of the page and you just pay when you get a potential customer.



Besides being an easy tool to manage, Google AdWords is providing relevant profits to companies. This is happening because of the low cost of each click and the high percentage of potential customers that it is bringing. Moreover, you can emphasize your company exactly the way want. You can choose key words for the research, as well as the period of the day that you want your advertisement to be on top, and the most significant thing is what I mentioned before: you attract the right people and you can find easily the buyer personas.