Week 2: Mkt 348 - Website Optimization

Nowadays, the key for success is to focus on your optimization, which means that you are always trying to make yourself close to the perfection; and that is kind of the job of a SEO. He is hired to make a website optimization constantly. However, a website optimization has different techniques, in which all of them are directed to find searchers.

One really important part of the optimization is to make the idea of the website clear when any person is looking for something online. One good way to make it clear is the META description ( the small letters under the website that pops up on Google research). This has a strong impact because is the first thing that the person would look, and to take the decision to click or not.