Week 2: Mkt 349 - How to manage a Google AdWords with your preferences

Google AdWords is a tool that is significantly helpful for many reasons. One of them is that you can manage your account and put your preferences on it. It means that you can select your target, your currency, your time zone, the budget that you are trying to spend with it, and the moment of the day that you want your advertisement to go up.

In this video, you can see how easy is to manage your account.

Therefore, with your preferences selected you can target more your company on the way that you think is better. It would facilitate you to find your buyer personas.